We helped our client achieve higher conversions through targeted SEO strategies focused on commercial and transactional keywords, along with an improved user experience, resulting in increased new users and prominent SERP feature placement
Challenge
Organic Search and Organic Shopping channels were generating steady traffic but underperforming in revenue, with untapped potential in conversions, product visibility, and high-value order acquisition.
Solution
Implemented SEO-driven CRO improvements on high-intent landing pages, driving +15.77% transactions and +23.9% higher order value.
Optimized Google free listings with keyword-rich product data, structured schema, and high-quality images, resulting in +33.33% transactions and +25.3% higher purchase value.
Results (Month-over-Month)
Through a combination of SEO-driven CRO strategies for Organic Search and free listing optimization for Organic Shopping, we delivered over $173K additional monthly revenue, boosted conversion rates, and increased order value—all without additional paid media spend.
Revenue increased by 43.44%, from $366,373 to $525,526. The average purchase value grew by 23.9%, from $1,313 to $1,627, while transactions rose by 15.77%, from 279 to 323. Average session duration improved by 8.27%, views per session increased by 4.5%, and the session key event rate went up by 11.25%.
Revenue grew by 67.07%, increasing from $20,959 to $35,015. The average purchase value rose by 25.3%, from $873 to $1,094, while transactions increased by 33.33%, from 24 to 32. Sessions were up by 23.57%, with the average session duration improving by 8.72%, and the session key event rate rising by 13.29%.
What Did We Do?
For Organic Search
- On-page SEO optimization for top-converting landing pages targeting high-intent commercial keywords.
2. Improved internal linking to strengthen authority of revenue-driving pages.
3. Enhanced structured data and metadata to increase CTR from SERPs.
4. Optimized page speed and UX elements to reduce bounce rate and improve engagement.
For Organic Shopping (Free Listings)
1. Revamped product titles and descriptions with keyword-rich, click-enticing copy.
2. Optimized Google Merchant Center feed with complete attributes (brand, GTIN, product category).
3. Implemented structured data and schema for better free shopping result visibility.
4. Improved image quality and alt text to boost click-through rates.
