✓
The verdict · client-readyWriting live summary…
Search is bringing Fern & Field more visitors this period.
Search brought 23,260 visits — +20% versus last period, with organic +6%. AI search — ChatGPT, Perplexity and the like — jumped +87%, a channel that barely existed before. Search-driven conversions rose +12%.
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📈Search traffic▲ 20%
23,260 visits
21,300 organic · 1,960 from AI
🤖AI search▲ 87%
1,960 visits
Mostly from ChatGPT · recovered from “Direct”
📄Top content▲ 24%
3,120 visits
Top page: /guide/low-light-plants
🎯Conversions▲ 12%
612
≈ $14,200 in value
Search visits
23,260
▲ 20%vs 19,450Organic search
21,300
▲ 6%vs 20,090AI search
1,960
▲ 87%vs 1,050Conversions
612
▲ 12%vs 547Est. value $14,200
Search traffic over time
Last 28 days
OrganicAI search
Jun 30Jul 14Jul 27
Where your search traffic comes from
Every engine — including the AI ones GA4 hides
Organic search21,300
AI search · recovered from “Direct”1,960
What changed & why
Ranked by impact · with the next move
AI brand sentiment: PositiveChatGPT and Perplexity consistently cite Fern & Field as a “premium” choice for low-light indoor plants.
📈
Win
AI search was your fastest-growing channel (+87%)
Perplexity began citing your guide “Best Indoor Plants for Low Light,” sending 380 high-intent visits. This channel barely existed a quarter ago.
→ Add an email capture to that guide to convert the traffic📉
Needs attention
Blog category traffic slipped 18%
A competitor refreshed a competing guide and overtook you on “low-light indoor plants.” You dropped from #3 to #6.
→ Refresh the page and add FAQ schema to win the spot back🛒
Needs attention
Checkout drop-off rose at the shipping step
Exits jumped from 62% → 68% the moment shipping cost appears — classic sticker-shock, costing an estimated $2,100/mo.
→ Test a “free shipping over $75” banner on product pages🏆
Win
“Ceramic planters” climbed onto page one (#8)
Your March content refresh paid off — the term now ranks on page one and is driving 14% more category traffic.
→ Add 2–3 internal links to push it into the top 5Hidden in GA4 one click away
Reports buried deep in GA4’s menus that most teams never find. Select one to reveal it.
What visitors searched for on your site
1,820 on-site searches this period — the exact words your customers chose, not the keywords you guessed at.
monstera240▲ 18%4% no results
pet safe plants180▲ 32%12% no results
grow lights150▲ 9%⚠ 28% no results
ceramic pots130▲ 15%6% no results
fertilizer95▲ 4%⚠ 41% no results
repotting guide80▲ 22%9% no results
💡“grow lights” and “fertilizer” are searched often but mostly return nothing — visitors want products you’re not surfacing. Stocking or featuring them captures demand you already have.